Measurement that doesn't include retail is incomplete
Don't optimize off of incomplete insights, use WorkMagic's omnichannel measurement to evaluate your entire growth engine
Top beauty brands trust incremental performance
WorkMagic lift tests prove your ad's impact on all of your sales - DTC, retailers like Ulta and Sephora, Amazon, TikTok Shop, and more
Understand omnichannel impact down to the creative level and dial in on concepts that capture the most new customers and incremental sales
Use our incrementality-calibrated media mix model to forecast future performance and make the most out of every ad dollar
Trusted by brands
Trusted by brands
Trusted by brands
Prove your ads' true impact
Top performance marketers use WorkMagic to identify growth opportunities that can change their business
Causal vs. Correlative
Drive every decision with proven causality, not an assumption based on click-based measurement.
Always-On Halo Measurement
Your ads do more than drive traffic to your online store. Our platform always considers their impact on your whole business.
Actionable Reporting
We don't just measure results, our platform and team of experts can help you inform the next best step from any readout.
Success stories
Brands leveraging WorkMagic's iMMM framework have seen drastic improvement in their main business KPIs.
Explore case studies
Success stories
Brands leveraging WorkMagic's iMMM framework have seen drastic improvement in their main business KPIs.
Explore case studies
Success stories
Brands leveraging WorkMagic's iMMM framework have seen drastic improvement in their main business KPIs.
Explore case studies